Everybody understands the importance of company branding, but when you are recruiting for a position, it is essential you pay attention to your ‘Talent Brand’.
We understand that Talent Branding plays a major part in how companies and their future are perceived and shaped in today’s market. Organizations like Glassdoor and others are helping to define the brand of many companies in the market today, but why would you want someone else making these important, even crucial, decisions for you and your company?
What is Talent Branding?
This “new” idea of Talent Branding has been kicked around for years. Some say it’s the overall look and feel of the company (including on-line); others say it’s the internal pulse on whether people like or dislike the organization, and some even say it’s complete nonsense.
As defined by LinkedIn, “Talent branding is the highly social, totally public version of an employer brand that incorporates talent thinks, feels, and shares about yo